1. Important notice

This Privacy Policy describes how we obtain and use your personal data, why we are allowed to do so by law, who has access to your personal data and what your rights are. Please review it carefully.

If the site contains a separate Privacy Statement linked to the Site homepage, in the case of conflict between that Privacy Statement and this Privacy Policy, the Privacy Statement shall prevail over this Privacy Policy.

We take your privacy seriously and use your personal data as further explained in this Privacy Policy. We are the “controller” of the personal data you provide to us.

You have the right to object to us processing your personal data for our legitimate business interests or for direct marketing purposes (including any related profiling).

2. Personal Data we may collect and why

Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our products and services).

We may collect the following data about you:

Contact details: your name, email address and telephone number so that we can contact you in response to an enquiry you make via our site or in relation to the products and services that we have agreed to provide to you.

Correspondence: we collect any additional personal data you may provide to us from time to time if you contact us by email, letter or telephone, through our site, by submitting a comment on our site, or by any other means.

Survey responses: information from surveys that we use for research purposes if you choose to respond to them.

Transaction details: we or our third-party providers will collect information relating to transactions you conduct through our site and for the purposes of fulfilling your orders.

Details of visits to the site: details of your visits to our site, including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.

3. How we use your personal data

We use your personal data for the following purposes:

To provide you with the products and services you have requested: We use your personal data to accept you as a new or returning customer to provide you with the products and services you have requested in accordance with the Trading Terms or Terms of Trading.

To send you service communications, including in relation to changes to our Trading Terms or Terms of Trading: We use the contact details you have provided to us so that we can communicate with you about the products and services that we provide, including to let you know about major changes to those products and services or to the Trading Terms or Terms of Trading between us or changes to any related information.

Direct marketing (including by third parties): If you have provided your consent or we otherwise have the right to do so, we may use your contact details to send you direct marketing and keep you informed about promotional offers relating to our products and services by email, SMS, post or telephone.

You can unsubscribe from our direct marketing at any time by contacting us.

Our trusted business partners would also like to use your name, email address, postal address and telephone number to inform you of related products, services and promotional offers. We will only share your personal data with our partners where you have provided us with your consent to do so. You can unsubscribe at any time by contacting us.

To provide and improve customer support: We use your personal data to be able to provide and improve the customer support we provide to you (for example, where you have questions about our products and services).

To maintain our records and improve data accuracy: Like any business, we process personal data while maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate.

To respond to enquiries, complaints and disputes: We use the personal data we hold about you to help us respond to any enquiries or complaints you have made or deal with any dispute which may arise during us providing our products and services to you, in the most effective manner.

To investigate, detect and prevent fraud and comply with our legal obligations: In certain circumstances, we use your personal data only to the extent required to enable us to comply with our legal obligations, including for fraud detection, investigation and prevention purposes. This may require us to provide your personal data to law enforcement agencies if they request it.

4. Legal grounds for processing

Data protection law requires us to only process your personal data if we satisfy one or more legal grounds. These are set out in data protection law and we rely on several different grounds for the processing we conduct. These are as follows:

Consent

In certain circumstances, we process your personal data after obtaining your consent to do so for the purposes of:

• Sending you marketing communications about our products and services.
• Sharing your name, email address, postal address and telephone number with our trusted business partners so that they may market to you their own related products and services.
• Conducting marketing research.
• Obtaining your credit score so that we can establish the best possible payment terms we are able to offer you.

Necessary for the performance of a contract and to comply with our legal obligations: It is necessary for us to process your basic contact details, payment details and information about the business you represent for the performance of the Trading Terms or Terms of Trading between us. We rely on this legal ground to:

• Provide you with products and services.
• Communicate with you about the products and services that we provide you, including to let you know about major changes to those products and services or to the Trading Terms or Terms of Trading between us or to any related information.
• Provide and improve customer support.
• Notify you about changes to our service.

If you choose not to give some or all of the aforementioned information to us, this may affect our ability to provide our products and services to you.

In certain circumstances, we also use your personal data only to the extent required to enable us to comply with our legal obligations, including to detect, investigate and prevent fraud.

Necessary for the purposes of our legitimate business interests or those of a third party

It is sometimes necessary to collect and use your personal data for the purposes of our legitimate interests as a business, which are to:

• Provide you with products and services that are as useful and beneficial as possible, including by personalising our contact with you and making sure we tell you about all the offers that are relevant to you.
• Better understand our customer base so that we can improve our products and services and marketing activities (which could also benefit you).
• Comply with our contractual obligations to third parties.
• Develop and improve our site to enhance the customer experience.
• Train our staff so that we can provide you with a better customer service.
• Respond to any enquiries or complaints you have made, or deal with any dispute which may arise during us providing our products and services to you.
• To ensure that content from our site is presented in the most user-friendly manner for you and for your computer.
• Ensure effective operational management and internal administration of our business, document retention, compliance with regulatory guidance and exercise or defence of legal claims.

Where we think there is a risk that one of your interests or fundamental rights and freedoms may be affected we will not process your personal data unless there is another legal ground for us to do so (either that we have obtained your consent to the processing or it is necessary for us to perform our contract with you or to comply with our legal obligations).

5. Who we share your personal data with

We may provide your personal data to our suppliers and service providers, including other companies in our group, who provide certain business services for us and function as “processors” of your personal data on our behalf. In addition, we may disclose your personal data if we are under a duty to disclose or share your personal data to comply with any legal obligation, or to protect the rights, property or safety of our business, our customers or others. This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection.

In some cases, the personal data we collect from you may, for the purposes set out above, be transferred outside the European Economic Area (EEA) and such destinations may not have laws which protect your personal data to the same extent as in the EEA. We are required by data protection law to ensure that where we or our “processors” transfer your personal data outside of the EEA, it is treated securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Privacy Policy.

6. How long we keep your personal data for

We retain your personal data for no longer than is necessary for the purposes(s) for which it was provided. What this means in practice will vary between several types of data. When determining the relevant retention periods, we consider factors including:

• Legal obligation(s) under applicable law to retain data for a certain period.
• Statute of limitations under applicable law.
• Potential or actual disputes.
• Guidelines issued by relevant data protection authorities.

Otherwise, we securely erase your personal data from our systems when it is no longer needed.

7. Your rights

You have the following rights regarding your personal data: 

1. Right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. This is why we are providing you with the information in this Privacy Policy.
2. Right of access. You have the right to obtain access to your personal data (if we are processing it) and certain other information (like that provided in this Privacy Policy). This is so you are aware and can check that we are using your personal data in accordance with data protection law.
3. Right to rectification. You are entitled to have your personal data corrected if it is inaccurate or incomplete.
4. Right to erasure. This is also known as ‘the right to be forgotten’ and, in simple terms, enable you to request the deletion or removal of your personal data where there is no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
5. Right to restrict processing. You have the right to ‘block’ or supress further use of your personal data in certain circumstances. When processing is restricted, we can still store your personal data but may not use it further.
6. Right of data portability. You have the right to obtain and reuse your personal data in a structured, commonly used and machine-readable format in certain circumstances. In addition, where certain conditions apply, you have the right to have such information transferred directly to a third party.
7. Right to object to processing. You have the right to object to us processing your personal data for our legitimate business interests or for direct marketing purposes (including in each case any related profiling).
8. Right to withdraw consent to processing. If you have given your consent to us to process your personal data for a particular purpose (for example, direct marketing), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your personal data up to that point is unlawful).
9. Right to make a complaint to the data protection authorities. You have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy with how we have managed your personal data or believe our processing of your personal data does not comply with data protection law.

8. How to contact us

If you would like to exercise your data protection rights or if you are unhappy with how we have managed your personal data, please feel free to contact us by using the details set out on our site.

If you are not satisfied with our response to any enquiries or believe our processing of your personal data does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO) by:

• Writing to: Information Commissioner’s Officer, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
• Calling: 0303 123 1113 
• Submitting a message through the ICO’s website at: www.ico.org.uk

9. Links to other websites

Our website may contain hyperlinks to websites owned and operated by third parties. This Privacy Policy does not apply to those other websites. We encourage you to read the privacy statements on the other websites you visit, as they will govern the use of any personal data you provide when visiting those websites. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

10. Changes to this Privacy Policy

This Privacy Policy was last updated on 05 March 2025.

This Privacy Policy may be updated from time to time, so you may want to check it each time you provide personal data to us.

If you would like to discuss our Privacy Policy, please contact us on:

hello@paydaddy.co.uk